Radar is an award-winning network of over 10,000 music videos directors worldwide
We help labels and artists commission exciting, engaging music videos for affordable budgets.
We help music video directors progress their professional careers.
We specialise in music videos between $800 and $8,000 (and never promote requests to make videos for free).
Majors, independent labels, managers and DIY artists use Radar.
Last year, over 100 music videos were commissioned through us, including videos for Tiesto and Jessie J.
Alt-J’s most successful video was commissioned through Radar - it currently has over 22 million views. The director was subsequently signed to one of the world’s leading production companies.
Directors are based worldwide - most are in the UK and the US. We also have directors across mainland Europe & Canada. Some are based in South America, South Africa, Asia and Australasia.
Over 200 new directors join us every month.
We work with leading film schools and headhunt featured and award-winning directors.
The service is completely FREE for labels, artist & managers.
We charge a small subscription fee to directors to access and pitch on briefs.
Radar has been in business since 2009.
Hundreds of record labels, thousands of independent artists and thousands of directors worldwide are registered with us.
We are partnered with many music and director services organisations worldwide.
We're a Friend of AIM, the Association for Independent Music in the UK, which is affiliated to A2IM, the American Association for Independent Music.
What's our story?
Radar used to be The Radar Festival. We were a real-world music video festival, celebrating the then new-wave of low budget director talent. Our first event was in 2007 and was held at London’s flagship Apple store (their first ever entertainment screening). The following year in 2008 the festival played at seven Apple flagship stores worldwide, plus London’s Institute of Contemporary Arts. .
Radar then moved online to become RadarMusicVideos and has since been dedicated to connecting labels, artists and directors to create good-looking, affordable music videos.
Caroline Bottomley started Radar. She used to be a club promoter at a fab 1500 capacity venue in Sheffield called the Leadmill. She promoted a pioneering House night (called"Rise"), voted best club outside London by iD Magazine and one of the best 5 clubs in the world by The Face. Before promoting club nights she put on popular arts events, much admired by the Arts Council, from theatre to dance to performance art. She got an MBA in Sheffield. After The Leadmill, she moved to London and worked in TV at the BBC, Keo Films, Wall to Wall, Cicada, Diverse etc etc. But the work eventually made her miserable, so she set up Radar, as she loves music videos, enabling people and she loves business.
Radar is also: .
Dan London, he's our Chief Technical Officer. Laura London, she's the designer. Their company Tedra also looks after NinjaTune, FatCat Records, Atlantic Records and Matthew Herbert. @tedra_uk Kristina Cook, Client Manager. She'll probably be the one who looks after you when you email. She just graduated with a First Class degree in Media Production.
Laura Stefu, Press and Partnerships Manager. When not working with us, she works with XL Recordings in press.
Mark Walker, Content & UX Manager. He runs his own label, Rattlepop and is studying as a music lawyer. Mark on Twitter: @thisisrattlepop
Matthew Hoare, Social Media. He's also an editor at renowned production company Th1ng. Matthew on Twitter
Niall Kavanagh, Headhunter. Also junior label manager at PopNoire, international tour manager and drummer.
Our company lawyer is Tom Frederikse at the leading law firm, Clintons.
Radar wins the Silver Lovie Award for Music - honouring the best internet content.
Radar wins Best Music Start-Up at the Music 4.5 Tech Pitch.
Radar, a clever and useful website', according to The Telegraph.
We’re here to answer questions and offer advice if you need it. Contact Heather on firstname.lastname@example.org.
Between us, we can handle written enquiries in German, French, Romanian, Italian and Spanish. So if you prefer to write to us in one of those languages, please go ahead.