FAQs

Labels, managers and artists

How Radar works for labels, managers and artists

Radar is a free network used by labels, managers and artists, to find and commission great music video directors worldwide.

Use Radar to:

* Save time scouting for creative music video directors - we deliver them to you.
* Generate exciting pitches from talented and experienced directors.
* Connect with music video directors in other territories.
* Keep budgets under control - it's a condition of using Radar that directors keep to budget.

How it works:

* Post a brief here for your next music video.
* We promote your brief to all directors in the network.
* Minimum budgets are £500, $800, €600.
* Set a budget greater than £2000, $3000, €2400 and your brief will be promoted as a Premium Brief, which attracts more Headhunted directors (see 'Directors' FAQ re Headhunted directors).
* If you create a Premium Brief, you can opt to get pitches from Headhunted directors only. Useful if you know your brief will attract a lot of attention.
* Directors pitch to you via email - a copy of each pitch is stored on your account page.
* Pitches clearly state whether they come from a Headhunted director. Each pitch links to the director's profile where you can see their bio and previous videos. Some directors have reviews on their profiles.
* Get references.
* Commission if you find the right director - but there's no obligation. Radar is also non-exclusive, so you can post your brief here as well as briefing your usual contacts.
* If you do commission a director, contracting and all other arrangements regarding production and delivery is for you to agree with your director. Do let us know when your finished video is released - we will promote it across our networks

Our services are free for record labels, management and artists looking to find directors.
We are not an agency and we do not take commissions. We make our money by charging directors a fee to access briefs.

Post your brief for free now!

Important!

An important condition of using Radar is that directors agree to deliver the video they pitched, to time and to budget.
Commissioners similarly agree to pay the budget advertised as long as they receive the video as pitched and on time.
Full terms and conditions here.


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Premium Briefs

Premium Briefs have budgets greater than £2,000 / c$3,200 / c€2,600.

Premium Briefs get more advertising and attract more experienced directors.

Premium Briefs attract more Headhunted directors (who have been featured by trusted curators or nominated/awarded at globally recognised music video festivals).

If you create a Premium Brief, you can opt to get pitches from Headhunted directors only. Useful if you know your brief will attract a lot of attention.

Headhunted directors can choose to only get notifications about Premium Briefs.

Make your briefs look great

Here’s tips for making your briefs look great to directors on Radar:


Presentation

* Include a way for directors to hear the track and see lyrics. Briefs without access to audio or lyrics attract fewer directors.
* Provide links to your label or artist sites and social media. This helps establish the identity and image of the artist.
* Upload an image for your brief.
* Include info about the artist’ status and plans in your headline, eg ‘Exciting, new artist...Successful, established artist...with large fanbase...with professional PR and campaign...on established label...etc


Creative Direction

* Decide if the artist needs to feature in the video.
- If yes, state where the artist is going to be and when they’ll be there.
- If no or maybe, directors worldwide and animators can pitch on your brief.
* Very detailed briefs can be less interesting to directors, because they offer less creative freedom.
* It’s helpful to give some creative direction by including links to videos you like and think are relevant.


Budget

* Minimum promo budgets on Radar are £500, c$800, c€600. Lyric videos, ie featuring the words can be commissioned for £200, c$300, c€250.
* Briefs with a production budget greater than £2000, $3200, €2600 are promoted as ‘Premium Briefs’ and will get more attention.


Production Support

* Describe production support you can give if any, like a free location or ability to supply extras.
* Schedule reasonable treatment and delivery deadlines. Set treatment deadline to Sunday rather than Friday night (unless you’re planning to select a director over a weekend). Allow for two weekends before pitch deadline and at least three weeks for delivery if possible, longer for animation.


Promotion Support

* Directors will be very interested in the potential for promotion of their video if commissioned.
* Describe the promotion plans for the video, especially if it involves professional pluggers or PRs.
* Mention previous influential coverage or a substantial fan base.

Important!

If you're posting a brief with Radar for the first time or have changed your email address, you'll be sent an 'activation email' to verify your email address is correct. This ensures you can receive emails from directors responding to your brief.
If you don't receive an activation email and think you should have, make sure the email address you provided is correct and that the email hasn't been sent to your spam or junk mail folder.
Please contact us if you need us to resend your activation email.


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Looking at other briefs

Label/Artist account holders can see only details of their own live brief. To see other live briefs, create a Director account and upgrade.


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Adding track and lyrics

You can add a track as an Mp3 or provide a Soundcloud link.
Add lyrics as a .doc file, or copy and paste them into the Brief Description.

Concerned about audio security?

Bear in mind only upgraded directors and admins can see your brief.
These are your options:
- Upload a low quality Mp3
- Link to a private, streaming only Soundcloud URL*.
- Ask directors to post their email address in comments so you can send them a watermarked MP3. This option will take up your time!

REALLY concerned about audio security?

If you don't want to put up the track in any form, post videos of the artist/band which are musically similar - and make it clear the videos are for musical reference and aren't (necessarily) for visual reference.

*Here's how to make a private Soundcloud link:
You can privately share or embed tracks that will only be visible behind Radar's paywall and not on SoundCloud.
First, you must make the track or playlist private. To change your track’s privacy setting, go to the track you wish to change and click on the small pencil icon (http://bit.ly/YdPAxJ).
This will bring you into edit mode. From here scroll down to "settings" and click on the bubble next to the word "public" or “private”. Then click "save".
Next, go to your track or playlist's 'Share' button below the waveform. From there go to the 'Embed' tab and grab the embed code to post to your website. Anyone with access behind Radar's paywall will then be able to play the tracks.


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Editing your brief

Once published, briefs can only be edited by Radar admins.

If you'd like to change details in your brief, contact us using the link below and we'll update your brief for you. Please note budgets can’t be reduced once published.

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Shortlisting pitches

To create a shortlist and confirm commissioning decisions, go to 'My Account' and click 'My Briefs'.

Click the title of the brief you wish to manage and click 'View Pitches'. A list of everyone who has sent pitches for your brief is displayed.

Send directors you're interested in a "shortlisted" email, and the others a "no thanks" email.
Further to that, once you have decided about your commission, mark the successful director as commissioned or tick 'no Radar commission'.

When you click the 'send no thanks' email, the director is sent an email confirming they have been unsuccessful and your address remains hidden. Sending a director a 'shortlisted' email reveals your email address and asks the director to contact you. Marking a director as ‘commissioned’ sends us at Radar an email, which news we then publish.

Marking a director as 'commissioned' also causes a star to appear on the director’s profile. This is an important way to provide additional reassurance to future potential commissioners, so please make sure directors you commission are marked as ‘commissioned'.

Commissioners are able to engage with directors in this way at anytime, but commissioners are reminded to wait until after pitch deadline to make a commissioning decision. Many directors submit pitch on the last day. This agreement forms part of label and artist Terms and Conditions.

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Commissioner checklist

A checklist to help avoid problems.


* Pitch. Is the pitch well-written and presented, does it give you a clear picture of what you can expect to see in the video? Does it seem achievable by the director?
* Previous work. Past work is a pretty reliable indicator of future quality. What are the director's other music videos like? (there's a link to the director's profile and previous work in their pitch).
* Social proof. Do all the links given to director's websites, twitter, tumblr, facebook etc work? Are there any weird gaps (eg they say they've made 5 music videos but you can only see 2). If the director is active on social media, do they seem like someone you want to work with?
* References. Check their Radar profile for reviews or contact the director and ask for people you can contact.
* Quality expectations. If you want more reassurance than you have about how the final video will look, ask for sketches, story boards or similar.
* Beware of directors offering to work for less than budget to get the work - it might encourage you to overlook other issues you might later decide are important after all.
* Other production matters to discuss and agree in writing, prior to starting work on the video:
- any increase in budget you may agree (it's against Radar terms and conditions to reduce the budget advertised),
- delivery date,
- cashflow,
- production insurance,
- rights ownership,
- sign off/ approval on casting,
* Approval schedule (often tied into cashflow). Clarify what you expect and that you will confirm your approval at certain points, for example on first cut, rough cut, fine cut, delivery
* Kill fees. These are not necessary, but you could agree if you're not happy with the quality of the video by a certain point in the schedule, you agree to make a payment less than the total budget to finish the relationship.

Once the video is finished, we'd love you to leave an honest review on the director's profile on Radar, for the benefit of future commissioners (the link to the director's profile is in their pitch).


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Can you trust directors on Radar?

* Radar has the facility to ban directors who misuse the site, eg who request additional budget to finish the video.
* Use the 'Commissioner checklist' in these FAQs to help avoid potential problems.
* Always get a reference from someone who has worked with your chosen director before confirming the commission.
* Always agree a contract with a director you hire.
* Use common sense about pitches - do they seem realistic?


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Crediting Radar

It helps us promote Radar if you would include “Commissioned using RadarMusicVideos.com” on video end credits and in press releases.
Many thanks if you do, it’s appreciated.

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Promotion for commissioned videos

If you commission a director through Radar, we help promote your video.

Promotion

All commissioned videos are promoted in the Radar blog, as case studies.
The best videos are promoted to our mailing list and social media network via the monthly 'Highlights' videos.
We also do a focussed PR campaign to key industry blogs for the very best commissioned music videos.

All you need to do is let us know who you commission and send us a link to the video when it’s ready for release, we do the rest.


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Leaving reviews

Why leave a review?

if you've commissioned a director through Radar, we'd love you to leave a review about your experience.
It's particularly useful for other commissioners and interesting for everyone.
If you had a great experience, it's a good way to help that director get more work and progress their career.
If you had problems, it's good to let other commissioners know about possible weak spots. It's also useful for directors to know commissioners can leave negative as well as positive reviews.
Directors are able to leave a short response to any negative reviews.
All reviews and responses are pre-moderated.

How to leave a review or response

Go to the director's profile page.
On the right hand side, click 'Add a review'.
Click 'Submit' to send the review to be moderated.
When approved, the review will display on the Director's profile.
Directors should email admin@radarmusicvideos.com with any response they would like published.

Guidelines

Be factual and polite.
Aspects to review could include:
- clarity of pitch, quality of idea
- politeness and responsiveness
- trustworthiness - did the director keep to pitch, budget and deadlines? Did they keep their word?
- quality of problem solving
- ability and expertise - was the director able to deliver results to the level they promised?
- would you recommend this director to others?
- would you work with this director again?
- anything else particularly worth noting about this director?

No pitches?

Almost always this is because the budget is too low.
You're welcome to post your brief again with a higher budget.
Also see the 'Make your briefs look great' FAQ above for other tips to improve response.


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Less than minimum budget?

If your video budget is below the minimum allowed on Radar, you can commission a 'Secondary Content' video, which has a lower minimum budget of £100 $120 €140.
'Secondary Content' isn't a way to commission a music video on the cheap, but it is a way to commission content you can use against your music content on video sites. For instance live or rehearsal footage, lyric videos or simple videos.

Alternatively you need to find another place to commission your video, eg:
* ask friends or fans via Twitter, Facebook, your mailing list,
* google film student websites and look for directors,
* make a slideshow from stills (where you own copyright),
* make live or rehearsal room videos.

Good luck and we hope you'll use Radar when you have more funds.


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Music video directors

How Radar works for directors

Radar promotes briefs for music videos (all with budgets), from record labels, managers and artists worldwide.
Upgraded directors can see all briefs and pitch direct to the record label, manager or artist who posted the brief.

Use Radar to:

* Create relationships with labels, managers and artists.
* Build your music video director reel.
* Develop your career. Talent spotters watch Radar, plus we promote the best commissioned videos to the industry (see below).
* Keep busy in between other projects.
* If you're a production company, keep your directors busy.

Pitching

Sign up for a free account and you can preview new briefs on Radar via daily or weekly digests.
When you see work that interests you upgrade your account and get full access to all live briefs.
Pitch on as many or as few as you like.

Promotion

All commissioned videos are promoted in the Radar blog, as case studies.
The best videos are promoted to our mailing list and social media network via the monthly 'Highlights' videos.
We also do a focussed PR campaign to key industry blogs for the very best commissioned music videos.

Important!

An important condition of using Radar is that directors agree to deliver the video they pitched, to time and to budget.
Commissioners similarly agree to pay the budget advertised as long as they receive the video as pitched and on time.
Full terms and conditions here.


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Can you trust labels, managers and artists on Radar?

* Every label, management or artist who posts a brief has to include a website link in the brief - check it out, do they seem like a legitimate entity?
* Find the artist's social media, do they seem like a legitimate entity?
* Directors are welcome to alert us to any briefs that appear suspicious, we can remove them instantly if necessary.
* Radar has the facility to ban labels, managers or artists who misuse the site, eg who refuse to pay the budget they advertise.
* We add a reminder to every pitch emailed to labels and artists that the pitch is copyright of the writer.
* Always agree a contract with a label, manager or artist who hires you.
* Use common sense about briefs - do they seem realistic?


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New brief notifications

There are two ways:

* Social media. New brief previews are automatically posted to @radarmusicvideo on Twitter and manually added to RadarMusicVideos on facebook.
* Email. Sign up for a free account and you receive daily or weekly digests of new briefs.
Headhunted directors can opt to receive special email digests only about new Premium Briefs.
Unsubscribe or resubscribe to email notifications in 'Settings' in your account.

When you see work that interests you upgrade your account and get full access to all live briefs.
Pitch on as many or as few as you like.


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Free and upgraded accounts

Radar is completely free for commissioners. If you're a label, manager or artist and want to post a brief, sign up and create a label, manager, artist account. You'll be added to the mailing list and you can post a brief whenever you like - click on the link in the menu bar.

Directors can sign up for a free account and preview new briefs on Radar via daily or weekly digests.
When you see work that interests you upgrade your account and get full access to all live briefs.
Pitch on as many or as few as you like.

The cost of upgrades are listed in the upgrade page, but as quick guide it's:
£6.99 c$10.99 c€8.99 for 6 months.
£9.99 c$15.99 c€12.99 for 3 months.
£12.99 c$19.99 c€16.99 for 1 month.
You can also register as a company, which costs slightly more. It allows multiple treatments to be submitted for any and all briefs.
Note: Radar is not an agent and we do not charge any further fees on music videos which are successfully commissioned.


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Questions about specific briefs

To contact commissioners about their brief, you need to register, sign in, and post in the comments section under the brief. The commissioner is notified by email and asked to reply in comments.
You need to have an upgraded account to access comments.
Please be polite when posting comments.


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Your profile is important!

It's important to keep your profile up to date.
Every pitch links to your profile and commissioners will click through to get their impression of you as a music video director.

To edit your profile, go to My Account. From there you can update your bio, add videos, change email notification settings, your avatar and your password.


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Commissioner reviews on profiles

Directors can include feedback from commissioners of their music videos, whether or not they were commissioned via Radar.
The feature is a response to Label and Artist commissioners who tell us they want to de-risk online commissioning as much as possible.
To add a review, your commissioner will need to go to your profile. You can send them the link.
'Add review' is at the bottom of the right hand column on your profile.
Reviews are pre-moderated by Radar, ie we check the text and the source before publishing.

Pitching

To send pitches for briefs, you need an upgraded account.
Sign in, and click the ‘Submit pitches’ button on the briefs page.
This brings up a form pre-filled with your name, email address and link to your Radar profile.
Enter your pitch in the text box provided and attach files. Click 'send' to email to the commissioner.
The commissioner will contact you if they want to discuss your pitch or require any further information from you.

Pitches can’t be edited once sent, so be sure to send a pitch you're happy with..
Only company accounts can send more than one pitch for any one brief.
Pitches can be submitted up 23.59 GMT on pitch deadline day.

There isn’t a standard pitching format - see How to pitch better for advice.
Pick up tips from legendary music video director Dougal Wilson, in this primitive video made by us in Radar's very early days.
Also visit Keith Schofield to look at winning and rejected pitches from a well-known music video director

If you haven't signed up yet, you can sign up here for a free account.
You'll begin to get the new brief notifications so you can decide if and when you'd like to upgrade. Change notifications in 'Settings' in 'My Account'.
If you want to see briefs in full and submit pitches, you can upgrade here.


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Response from commissioners

We know how important it is to directors to hear back from commissioners and we strongly encourage commissioners to do this.

Commissioners can respond to directors directly by email.
Commissioners can also use a tool in their account - a one-click contact option against every pitch: “no thanks” or “please get in touch”.
We remind commissioners of the importance of getting back to everyone who pitched; via email when they post their brief, when their brief closes and again a week or so after that.
We always check email addresses for commissioners are working.
If you haven't heard from a commissioner after 5 days or so and if there is no news on the blog, you can email Laura@radarmusicvideos.com and ask her to follow up for you.

We're always interested in ideas to improve pitch response and we usually have a new feature addressing this on the development roadmap. If you'd like to suggest improvements, please do get in touch.


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Who got commissioned?

The current month's News blog post has the newest updates of who's been commissioned and for what. We also promote commissioning news in the monthly newsletters.
If you’re commissioned drop us a line to let us know.
And get in touch when the video is released so we can help promote it.


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Budget currencies and values

The budget value is determined by the currency posted by the label/artist.
Directors with a different local currency need to calculate the budget’s value local to them, taking into account currency conversion and that the converted value could increase or decrease by the time payments are made.


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How well-protected is your idea?

Your idea is as protected as it would be if you were pitching via a rep or production company.
Only the director concerned, the commissioner who posted the brief and site admins can see pitches on the website.
We add a note to all emailed pitches, reminding readers the pitch is copyright to the writer.
Directors concerned about use of their idea by another may wish to contact the commissioner concerned - if you do, please cc admin@radarmusicvideos.com
Please note some briefs will generate similar pitches because of the subject matter, it's also important to take zeitgeist into account. Directors may find the legendary Dougal Wilson's advice useful


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Having trouble getting commissioned?

Most briefs commission a director via Radar. Many directors are onto 2nd, 3rd and further commissions through Radar.
If you're having trouble getting commissioned, these tips may help:

* There are a few briefs that don't attract many/any pitches - they're usually ones with lower budgets but no doubt the label/artist still very much want a video. Lower your sights for a while, pitch for lower budget briefs and build your reel. Every successful director says the best way to improve is to make more videos.
* Make sure your profile is up to date and you have links to favourable coverage of your music videos and other work.
* We asked music video experts How to pitch better. Have a read, it's all good stuff.


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Removing your profile and cancelling payment renewals

If you have an account that you wish to completely remove from the site, please contact us and we'll delete it for you.

If you have upgraded, your access and payment will automatically renew.
You can cancel your upgrade renewal here. Click on 'Settings' and then click 'downgrade now'. Your access to briefs will continue until your already-paid-for period runs out. After then if you want to see briefs again, just click on 'Upgrade' in your profile page or the 'Upgrade' link on the very top menu.
You can also request manual cancellation by admins ahead of renewal, which will be carried out free of charge.
You will receive confirmation of cancellation - don't assume your renewal has been cancelled until you receive that confirmation.
If you'd like more help, there's a step-by-step guide to downgrading over on the blog.

It is your responsibility to manage your payments and to downgrade if you don't want your access and payment to renew.

As an aid, but not a substitution for this self-management responsibility, all upgraded account holders are automatically sent a reminder email 7 days before renewal. It is the account holder's responsibility to ensure they receive emails from Radar.

Refunds
The following rules apply to late cancellation refunds:
- Refund request up to 48 hours following re-subscription, £10 UKP administration fee will be deducted from the refund.
- Refund request between 48 to 72 hours following re-subscription, £15 UKP administration fee or the full subscription amount, whichever is the lesser, will be deducted from the refund.
- Refund request after 72 hours following re-subscription, no refund will be given.


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Non Headhunted directors

Radar's aim is to help talented directors progress their music video careers - becoming a Headhunted director is one way we can help.
Here's how get Headhunted:

Make a great video
Get a tastemaker to choose it.

- Choose briefs for good tracks, obviously - it's hard to get features, premieres or awards for great videos to not-so great tracks.
- Choose briefs for commissioners who'll do a good job promoting the video. Directors are rarely in a position to secure premieres, so you're dependent on the commissioner/their organisation to do this. Hopefully they'll get a premiere or feature on one of the media on this list in Headhunted Directors FAQs: "Trusted music curators"
- Approach curators yourself for features. We recommend titles on this list in Headhunted Directors FAQs "Trusted video curators"
- Approach festivals and awards. Check out the list "Trusted music video festivals and awards" over in Headhunted Director FAQs.

Please add 'commissioned through Radar' to your credit list. Thanks.

If you get coverage and think you qualify for Headhunted status (check out the FAQ first), update your profile and send Kristina@radarmusicvideos.com a link.

Meanwhile, no need to feel left out - there are plenty of great briefs from great labels and great artists open to non-Headhunted directors.

Good luck!

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Headhunted directors

Headhunted Directors have been featured by trusted curators or nominated/awarded at globally recognised music video festivals.

Benefits for Commissioners

Quickly spot the most successful directors in your pitch pool and save valuable research time when shortlisting
Choose to only receive pitches from Headhunted Directors (Premium Briefs only)

Benefits for Directors

Stand out in pitch pools
Access 'Headhunted Director only' Premium briefs
Receive 'New Premium Briefs Only' email notifications

How to claim Headhunted Director status

Go to your bio in your Radar profile and add links to the feature/s which mentions your music video and / or the awards which recognise your music video. If you're linking to a feature, the music video needs to be referenced and favourably reviewed within the write-up, however fleetingly.
Add other music videos or representative work - enough to give a flavour of your style and approach. Not all the videos on your profile need to have featured on curator sites.


Send the link for your updated Radar profile link to Kristina.

Trusted video curators currently include:
- 1point4
- 2Pause
- BeakStreetBugle
- Booooooom
- Bug
- Creativity
- Creative Review
- David's Video Zoo
- Dazed Digital
- Motionographer
- Little Black Book
- PromoNews AND one other from this list
- Shots
- Stash
- Submarine
- The Curious Brain
- VideoStatic - editorial features only, please do not add links to self-submitted Videostatic features in your bio section.
- Vimeo Staff Picks after 2011
If the source of your feature isn't included in this list but you think it should be, contact Kristina as above.

Trusted music curators currently include:
- Bullett
- Complex
- Drowned in Sound
- Earmilk
- Fader
- Fake DIY
- Fortitude Magazine
- Gorilla vs Bear
- MTV Iggy
- NME
- Noisey (or any VICE title)
- Paste
- Pigeons and Planes
- Pitchfork
- Stereogum
- The 405
- The Line of Best Fit
- The Quietus
- Thump (or any VICE title)
- Vibe
If the source of your feature isn't included in this list but you think it should be, contact Kristina as above.

Trusted music video festivals currently include:
- Aesthetica Short Film Fest
- Born Shorts
- D&AD
- Encounters
- IMVF
- IMVF Paris
- LAMVAs
- one dot zero
- Sundance
- SxSW Film
- UKMVAs
- Young Directors Award
Awards and nominations please. If the source of your award or nomination isn't included in this list but you think it should be, contact Kristina as above.

Emails sent without the link to your Radar profile won't be considered.

Important!

Company accounts can be awarded Headhunted status. Commissioners receiving pitches from headhunted companies need to satisfy themselves that the individual director is up to the overall company standard.


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Resources

Resources for labels, managers and artists

There are loads of articles you might find useful over on our blog, including
Music Video Promo Strategies, a Radar Guide
Timeline for Promoting a UK Single Release, a Radar Guide
A Rough Guide to Sexism in The Music Video Industry
The Album is Dead! Introducing a Timeline For Promoting an EP Release
A Quick Guide to Music-related Multi-Channel Networks
How to Set a Budget for a Music Video

There are links to services you might find useful over in Collaborations, where there's also occasional special offers.


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Resources for directors

As well as the articles already mentioned in this 'Resources' section, there are others you might find useful over on our blog, including
How to create better pitches
10 Great Performance Music Videos
Music Video Promo Strategies, a Radar Guide
A Rough Guide to Sexism in The Music Video Industry
How to Set a Budget for a Music Video

There are links to services you might find useful over in Collaborations, where there's also occasional special offers.


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Contracts

Always agree a contract before starting work.
The law is different in each country so the best solution is to have lawyer look over your contract before agreeing to it. Research to find ones relevant to you and your country, meanwhile these links might be useful:
DVXUser
VideoMaker

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How to get signed as a music video director

If you’re not signed to a rep or production company and you’d like to be, you might find this panel discussion with top UK music video production companies, agents and commissioners useful.

Also read the FAQ about Headhunted directors. Make great videos, get featured and your Headhunted status will help you get attention from reps and production companies.

Music video blogs, festivals and events

We have two blog posts about music video festivals and events:
The 19 best music video events in the world, and
50 festivals to win awards for your music videos.

Check out the 'Headhunted directors' FAQ for lists of the best music video blogs worldwide.

If you'd like to send suggestions to add to our lists, we'll welcome them.


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Contact us

Email and address

Here's our email, you'll get Heather, our Client Manager.

This is our mailing address:
PO Box 68976
NW26 9EW
UK